The journal

Why a work belongs where it hangs.

Writing for people who want to understand what they are looking at — placement, colour, provenance, and the unglamorous practicalities nobody mentions until after you have bought something.

Astrology & Art · 6 min read

Why the same painting works on one wall and dies on another

Orientation has guided placement for centuries, across traditions that never met. The reasoning is less mystical than it sounds.

28 July 2026

Colour Psychology · 7 min

What colour actually does to a room, and what it doesn't

Colour psychology is oversold and under-understood. Here is the part that survives scrutiny — and how to use it when choosing work.

Spotlight · 8 min

Buying your first original: what nobody tells you

The practical realities of a first purchase — scale, framing, light and the questions worth asking before you commit.

Spotlight · 5 min

How to read a wall label

Six lines of small text carry most of what there is to know about a work. Here is what each one is telling you.

Spotlight · 6 min

An artist's first ten listings

What to photograph, what to write, and what to price — from artists who have done it and would do it differently.

Astrology & Art · 4 min

The thread behind the name

A sutra is a thread. What that word is doing at the centre of an art marketplace.

Spotlight · 5 min

How collector offers work

Registration, increments, minimum prices and what happens when a round closes. The whole mechanism, in order.

Spotlight · 4 min

Offer guidelines

The rules both sides agree to — for artists opening a work to offers, and for collectors making them.

Spotlight · 4 min

Payment terms

How money moves — for buyers paying, and for artists getting paid.